With over 660 million users, LinkedIn is not the hidden gem that many make it out to be, but rather the most powerful tool that is used by individuals and businesses alike. Even so, many ignore the marketing capabilities of LinkedIn, especially entrepreneurs. But not us. So let’s take a look at a few reasons why you should use it to promote your business.
First of all, it supports your brand’s image and credibility. In a word, it gives you another layer of legitimacy to your business. It gives you the same type of credibility and makes you more trustworthy in the same way that a professional website does. It tells you upfront that the business is put together and managed efficiently. It’s the one thing that gives legitimacy to everything and anything that someone has done in their career. It’s like a validity stamp that is respected in, well, the whole wide world.
Second of all, and directly connected to what we mentioned right before, having a LinkedIn account supports your external website. As with any social media platform, you can use LinkedIn to direct traffic to your website. A great company page should be a glimpse into your business and an outlet that can help engage shareable content that your target audience finds relevant and beneficial, as Tom Edwards notes. Stats support this. 46% of the social media traffic visiting B2B company sites comes from LinkedIn and the platform drives 80% of B2B social media leads. If only there was a way to integrate linked company feeds into your websites with an easy plugin/widget that is professionally made and maintained. If only.
Using LinkedIn for your company also helps it rank better on Google by the magic that is SEO. In anything business related, whether it is B2B or B2C, the first thing that people do is search your name on Google. And guess what pops up? Your LinkedIn. Ranking on the first page is difficult but LinkedIn is a powerful network – and Google likes that. The result? An easier way to be front and center with your LinkedIn than with your personal website. No ifs, ands, or buts, just a wider reach and stronger presence in the market for you. If only you could combine the two, seamlessly adding Linkedin to your website and so creating an even stronger presence in the industry. What a marvelous thing that would be.
What if we could do all these things? Efficiently unify the presence of a brand with LinkedIn and create in this way a consolidated image of a business. And make it rank higher in Google searches. And what if told that something like that is just around the corner?
Keep in touch. We have something really cool coming soon.